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StreamAds: Exposing 1-to-1 inventory

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Overview

Both client-side and server-side ad-replacement requires that you allocate content that can be replaced with 1-to-1 targeted content. In general we only want to replace unpaid content with 1-to-1 targeted content.

Example:

You as the station play a music track followed by a paid advertisement which is followed by a PSA (Public Service Announcement). The encoder places a special tag in the PSA that will let StreamAds know that we can safely replace the PSA with other content. So all 1000 listeners hear the music track and all 1000 then hear the paid broadcast advertisement, but since the PSA was tagged StreamAds will try and find a good targeted ad for each of the 1000 listeners. If no ad was found for a listener, that listener will still hear the PSA. If an advertisement was found however, that listener will hear that specific targeted ad.

So in the end 300 might hear the PSA and the remaining 700 all got an advertisement specifically targeted to them.

Important tips

  • Client-side replacement is very sensitive to the duration of content. It needs to match relatively close to the content being covered. To ensure the best results, make sure that any content you tag as replaceable are as close as possible to these durations:
    10sec, 15sec, 30sec, 60sec
    Remember, if the client is not able to find a good replacement then no replacement will be done. Thus ensuring your tagged content or Filler content is of the correct duration you will be able to ensure that 1-to-1 targeting happens more often.
  • In order to ensure the best-sounding replacements, we recommend you place 200 milliseconds of silence in front of your “tagged” content. In SAM Broadcaster you will also have to then disable the “gap killer” for those tracks (Song information Editor -> “Settings” tab -> Gap Killer).
    Note: We are working on improvements in both SOS and SAM Broadcaster where the software will fire events slightly early negating the need to optimize your audio as we can automatically detect the optimum position to make the replacement. Until then, the above is recommended.

Exposing inventory for 1-to-1 targeting

SOS: Exposing inventory for 1-to-1 targeting

The process in SOS is very simple. All you need to do is schedule Filler content in StreamAds, i.e. any content that is marked as unpaid. When SOS inserts unpaid content they will automatically be tagged as replaceable by the encoder.

That’s it!

Quick start: If you want to get started quickly, we have some filler content pre-produced and scheduled to StreamAds filler campaigns. Let us know and we will add your station to the campaigns to provide you with instant filler content. Or download Generic Filler content here and schedule your own Filler Content campaigns.

Read more about scheduling Filler content here.

SAM Broadcaster: Exposing inventory for 1-to-1 targeting

In SAM Broadcaster you have two ways of exposing 1-to-1 advertisement inventory. You can use one or the other - or a combination of both.

Option 1: StreamAds Filler content

Any advertisements marked as unpaid will automatically be tagged by SAM Broadcaster as replaceable. Thus if you are already including StreamAds advertisements as part of your clockwheel or have a special PAL script to insert StreamAds advertisements, the easiest solution is to simply schedule some filler content in StreamAds.

Quick start: If you want to get started quickly, we have some filler content pre-produced and scheduled to StreamAds filler campaigns. Let us know and we will add your station to the campaigns to provide you with instant filler content. Or download Generic Filler content here and schedule your own Filler Content campaigns.

Read more about scheduling Filler content here.

Option 2: Mark content as overlay=yes (Tagging)

Tagging inventory

Another way to achieve space is to mark your own internal local content as replaceable in SAM Broadcaster. If you have any content between 10sec and 60sec that are items like Music beds, PSAs, Promos, Station you can specifically mark them as replaceable by setting the overlay setting to yes.

You can do this in several ways:

  1. Song information editor
    Go to “Details” tab
    At the bottom, under the Special settings area – check the checkbox Track can be overlayed
    Click on OK
  2. Mass-assignment using categories
    Browse the category tree to node Special -> Overlay -> Overlay (Yes)
    Drag and drop any files that need to be marked as replaceable to this category. This will automatically set the track setting overlay to yes.
    This is of course a very quick way to mark many tracks at once as you can drag multiple tracks into this category at the same time.
  3. PAL Script
    Spacial Audio also provides a PAL script that was developed to mark files in a certain category as replaceable, i.e. overlay=yes. You can read more about the PAL script on our Wiki.
Scheduling tagged inventory

Just tagging your content as replaceable will do no good. You actually have to play the content in SAM Broadcaster. If you tagged items like Station IDs and Promos it may already be part of your normal playlist rotation, in which case you do not need to do anything extra.

If not, you need to set up your clockwheel or develop a PAL script to insert tagged content into the queue at least 1 to 4 times an hour.

Spacial Audio has developed a nifty PAL script that will look at all tagged content in your library and pick the one that has not played for the longest time and add it to the queue every 20 minutes.

You can download that PAL script here.

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