Note that this Wiki is a work in progress, items may not be updated or may disappear entirely as the pages are updated.

From SpacialAudio

Ken Dardis is former SVP Marketing: Spacial Audio Solutions, LLC.

I am fluent in various analytic programs, search engine optimizing, and keyword ad buying. Plus, I write software code in HTML, JavaScript, and CGI formats, which aids in understanding the limitations online advertisers face.

My knowledge extends through Google AdWords, MSN Ad Center, and Yahoo! Merchant Solutions, and programs that serve ads on content networks. Google Analytics is another of my specialties; especially important, not just because of its versatility but because it is free.

That I produced, wrote, or acted as talent in over 10,000 broadcast commercials during my active radio and television years helped me create a baseline for local advertising response. This experience allows me to generate a side-by-side comparison of response for internet vs. traditional advertising.